Content providers
Bring new dimensions of growth to your subscriptions business with content x content bundles
There are no limits to the bundles you can create in the Digital Vending Machine® ecosystem.
Here you can bundle your content together with other content subscriptions to bring unique value to your customers.
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Stand out from the crowd
In a competitive and fragmented market, content providers face rising subscription fatigue, high acquisition and retention costs, and the pressure to continuously win new customers.
To stand out, you need fresh strategies and strong partnerships to address the growing number of challenges:
- Churn rate: One of the biggest challenges for subscription models is reducing churn. High churn rates can negate the gains from new customer acquisition.
- Market saturation: Many markets are becoming saturated, making it harder to find new subscribers without cannibalizing from competitors.
- Limited niche: Providers targeting a specific niche market e.g., fitness or niche streaming can find it difficult to scale beyond a certain point.
- Abundant alternatives: There are often many competitors offering similar services. This creates a race for content or feature superiority, driving up costs.
- Conversion from free to paid: Converting free users into paying subscribers is a constant struggle.
Content x content = content2
Packaged together, multi-service content bundles give customers an attractive way to discover and subscribe to more of the content they want.
Combining subscriptions provides value, convenience and appeal to consumers, increasing choice and strengthening engagement. In the Digital Vending Machine® ecosystem, there are multiple subscription offerings crossing dozens of content categories, opening-up a wide range of bundling possibilities.
Content2 – For every idea you have to grow your subscriptions business, the Digital Vending Machine® is the place to start.
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Key benefits
The DVM enables more creativity in your bundling strategy to open-up more ways for customers to enjoy the content and services you provide.
- Speed: Get to revenue faster through the world’s largest subscription bundling ecosystem.
- Low cost of entry: Use DVM™ eDisti to showcase your subscriptions in front of the world's biggest resellers to fast-track your indirect channel growth strategy.
- Scale quickly: Remove the need for multiple one to one integrations, connect once to access all connected resellers.
- Channel optimization: Market-wide data insights from across the DVM™ ecosystem show you which offers and bundles drive greatest customer engagement.
- Simplicity: Leverage standardized commercial, technical and operational ways of working through the DVM™.
- Platform benefits: The DVM™ is constantly evolving, content providers automatically get feature enhancements and access to the latest partner connections, upgrades etc.
The goal of bundling and partnerships is to optimize the monetization of content – get it on as many distribution channels as you can… These partnerships are good for business, they’re actively being pursued… [they are] revenue drivers and have built [our] customer base.
Powering the leaders
Join the world’s most successful content providers that rely on the DVM™ to bundle their product with over 80 telcos. Discover how leading subscription products including Netflix, Disney+, Amazon Prime, Duolingo and YouTube benefit from subscription content hubs including Verizon, Liberty Global and Optus.
Reach your next paying subscriber
Accelerate growth and scale your business with Bango. Find out how you can reach and convert more online users to paying subscribers with the Bango Digital Vending Machine®.
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